12 Reasons Why Your Small Business Needs A Blog

Business blog

Do you have a blog for your business? If you haven’t considered it yet or don’t consistently make use of yours, you should. It’s time to get started now. As someone who has gotten clients through blogging. I have seen firsthand the difference it can make in terms of increasing your online visibility, getting you business and increasing your influence.

Check out these statistics:

  • Businesses that use blogs get 67% more leads (prospective customers) than those who don’t
  • 60% percent of consumers feel more positive about a company about a company after reading custom content on its site

 12 Benefits of Having A Business Blog (Plus Free Checklist)

  • It helps drive traffic to your website. Having a blog is a great way to get more people to visit your website. Every blog post you write will help you show up in Google’s search engine and organically drive traffic to your site.
  • Blogging helps you get discovered on social media. It is an opportunity to expose your business to a new audience.
  • It maintains your social media presence. People can share your blog posts on their social media platforms which would ultimately drive traffic back to your site.
  • It boosts search engine optimization. When you consistently blog, google algorithms will rank your site higher than other sites. Over time your site will make it’s way to the front page of search results. The higher you rank on google search, the more visible and easy it is for you to be found by prospective customers.
  • Business blogging allows you to connect, build trust and develop relationships with potential and existing customers.
  • It helps you convert traffic into leads and eventually paying customers.

More Reasons To Blog

  • It helps you establish your business or personal brand as an industry leader or an authority in your field. If you consistently create content that adds value to your target customers, you’ll establish yourself as an authority in their eyes.
  • Blogging brings you long term results. Your old blog posts will continue to pull in traffic and leads for days, months and years to come especially if they were well written and optimized. Business blogging brings you long term results without any additional investment.
  • Market research. From the back end of your site, you can see what pages people are viewing the most and this will give you an idea of where their interest lies. You can also use your blog to request for feedback regarding your product or service from customers.
  • You can offer promotional materials. You can use your business blog to keep your customers informed about discounts, giveaways and other promotions. However don’t overdo it biko. If you only post promotional content, your audience will stop visiting your blog.
  • Business blogging is a networking tool. You can use your business blog to attract other businesses or people with whom you can collaborate. Start a blog now, you never know who might be paying attention
  • Having a business blog is an inexpensive but very effective way to enhance your marketing effort

If you run a small business, it’s even more important for you to blog. Blogging levels the playing ground and gives you the opportunity to compete favorably with big businesses.

Get this free checklist on business blogging. In it you’ll learn everything you need to setup and run a successful business blog

Get Free Checklist on Business Blogging Now

Emem Ita

Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

I help Entrepreneurs, Coaches & Trainers Move From Struggling Online To;

*Increasing Their Online Visibility & Influence even if they are introverts
*Consistently Attract Customers Online

Download this online customer attraction checklist and start consistently attracting customers online. Click this link to download http://bit.ly/2wwzJ1u

Schedule a free strategy session with me by clicking this link http://bit.ly/2hLXfoC
Emem Ita
About Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

I help Entrepreneurs, Coaches & Trainers Move From Struggling Online To;

*Increasing Their Online Visibility & Influence even if they are introverts
*Consistently Attract Customers Online

Download this online customer attraction checklist and start consistently attracting customers online. Click this link to download http://bit.ly/2wwzJ1u

Schedule a free strategy session with me by clicking this link http://bit.ly/2hLXfoC

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