6 Valuable Marketing Lessons From The Black Panther Movie

Unless you’ve been living under a rock, i’m sure you’ve heard about the Black Panther Movie. As of April 03 , it has reached 1.3 billion dollars and is now the 10th highest grossing movie of all time.
I watched it a few weeks ago and it was worth all the hype. There’s so much to learn especially in terms of promoting a product or service.
So today I’ll be sharing some lessons from how black panther was promoted
What can black panther teach us about marketing our services or products?

1. Identify & Delight Your Target Customer

The producers knew that African Americans and Africans in general were the people who would appreciate the movie the most. They knew that if the film satisfied and surpassed the expectations of Africans and African Americans (their core audience) , it would draw in everyone else. So in everything they did, they sought to satisfy and delight their ideal market.

From the script, cinematography, decision to use a black director and mainly black cast, costumes, period it was launched and influencers used to promote the movie etc, it was all geared to please the black audience. The movie would have failed if it didn’t satisfy them.
Lesson – Don’t design your service for everyone. Select a specific group of people and put together a service that meets a specific need or set of needs. For example, busy moms who don’t have time to shop etc, and expand from there. Your service should satisfy their needs so well that they can’t stop talking about you and sharing their experience using your service to their friends.

2. Have A Great Service

The Black Panther wouldn’t have had this much success if it was a bad movie.
Yes, it would have sold out cinemas in the first weekend but news would have spread, reducing attendance later. No one would have sponsored schools or communities to see it.
Lesson – No matter how much you try to deceive people into paying for an inferior service.
You won’t go far in the long run. A lot of people might buy it initially but, after the early adopters use it and start sharing their bad experiences with your service, the rest of  your target customers will lose faith and won’t even bother using your service.
After identifying and understanding your ideal customers, the next best thing you can do as a business owner is to create a service that solves the need of your target audience almost seamlessly.

3. Sell An Experience Rather Than A Service 

The Black Panther movie is more than just a movie, it is about “black pride”.  The movie was all about making black people proud of their heritage. The whole wakanda hand sign, the things characters said or did in the movie was all about changing the way people see Africa. The movie was successful because their core audience identified with it.

4. Differentiate & Stand Out From Your Competition 

Black Panther deliberately differentiated itself from other Marvel movies and it paid off big time for the movie.

Lesson – Don’t try to package, price or promote your services like others in your industry.  Deliberately stand out. Don’t  be afraid to make bold moves and shake things up in your industry.

5. Start Promoting Very Early To Build Buzz Before You Launch

The producers of Black panther started dropping hints 2 years ago. T-challa featured in Captain America Winter Soldier giving people a glimpse of what it would look like to have a black super hero. They carried us along while shooting the movie via social media which increased the hype of the movie. The first trailer dropped a year before the movie was released. all these generated buzz for the movie making it to become the most anticipated movie of 2018 and had the most pre ticket sales for a super hero movie.  

Lesson – Before you launch your services or offers,  give yourself adequate time to generate buzz. You can start by dropping hints and showing behind the scenes. Note that the bigger your income goals,  the more time and money you should give to promote it.

For example, Black panther had a goal of a billion dollars (which has been surpassed). Based on their goal, they gave themselves adequate time and an estimated marketing budget of 150 million dollars, and it paid of. Imagine spending 350 million  dollars ( 200 million in production costs + 150 million marketing budget) and making 1.3 billion dollars. Can you beat that?

6. When You Launch Your Service or Offers Is Very Important

Timing is everything. Black Panther could have launched on Christmas day, Easter or New Year but the producers strategically picked February which is black history month. This move paid off as some organisations, schools and schools in the United States sponsored young people in their communities to see the movie in celebration of black history month
 Lesson – As much as possible, take advantage of prominent dates to launch or promote your service/product offer.

 7. Take Advantage of Social Media To Reach A Global Market

Sales of Black Panther didn’t come from only North America but also from Africa,  Europe, Asia and Australia.

Lesson – Don’t restrict yourself to Nigeria.*  The digital age has presented us with an opportunity to reach people beyond our immediate environment.  Take advantage of it.

Your Turn

Which of these marketing lessons resonates the most with you? What do you think made the Black panther movie so successful? Share with us in the comments.

 

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Emem Ita

Emem Ita

Hello, I'm Emem, a Marketing & Social Media Strategist with a flair for reading, research, pretty shoes and luscious cake.

I help consultants and service based businesses gain visibility, increase influence and consistently attract customers through PR, Social Media & Content Marketing Strategies.

Right now I have some openings and am currently taking on new clients. To work with me, schedule a FREE, no obligation strategy session with me by clicking this link https://bit.ly/2i4f0Mz

If you want to learn how to consistently attract customers online, reserve your spot at the next Customer Attraction Bootcamp. Find out more here https://bit.ly/2GBMLzx
Emem Ita
About Emem Ita

Hello, I'm Emem, a Marketing & Social Media Strategist with a flair for reading, research, pretty shoes and luscious cake.

I help consultants and service based businesses gain visibility, increase influence and consistently attract customers through PR, Social Media & Content Marketing Strategies.

Right now I have some openings and am currently taking on new clients. To work with me, schedule a FREE, no obligation strategy session with me by clicking this link https://bit.ly/2i4f0Mz

If you want to learn how to consistently attract customers online, reserve your spot at the next Customer Attraction Bootcamp. Find out more here https://bit.ly/2GBMLzx

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