9 Tips On Using Urgency To Increase Christmas Sales

business salesCreating a sense of urgency is a good way of increasing sales. It helps in persuading customers to buy now and not procrastinate. People may like and want to buy your product or patronize your service, but will put off buying it because they feel their need for it is not immediate or important. Unfortunately, they forget and never get back to buying what they wanted in the first place. Your responsibility is to help them not procrastinate, by creating a sense of urgency.

However keep in mind that the modern customer is more exposed and informed. They know you are trying to get them to take immediate action. How many times have you rolled your eyes at various deadlines such as “sales ends tomorrow” or “only 20 copies left, grab your copy now” A lot of customers know that such phrases are promotional tools, intended to get them to buy, and would want to ignore it, so what you need to do is respect their intelligence by using urgency the right way and in moderation. You don’t want to lose their trust. You want repeat purchases not a one-time sale.

Helpful Tips 

  • First you have to understand your customers and what triggers them to act. Find out what they value. Is it a low price, exclusive access to your product/service or having it before other people? Once you know that, you can then use the information to persuade them to take immediate action.
  • Offer a great product/service that solves a real need in your customer’s lives.
  • Demonstrate that your product is a solution to their needs, and the challenges they currently face. Show the benefits of your product or service to the customer.
  • Ignite a sense of desire in them. Make them want to get it now. You can do this by using persuasive copy in your promotional materials.
  • Show them why they need to act immediately if they want the product and not procrastinate it.
  • Use specific deadlines and stick to them. Don’t leave it open-ended. For example use offer expires December 1stor in three hours instead of this deal won’t last long. It shows that the urgency is real and gives them a fixed time to act. Don’t constantly change your deadlines because you will lose your customer’s trust and they won’t take your words seriously.
  • If you want to use limited quantity of products. Notify your customers from the beginning, and update them regularly of the number of items left. For example 20 items left then changes to 10 items left.
  • If the sale is fairly regular, ie if it is done every season, bi monthly or quarterly. However regular it occurs, mention that it sold out in your future promotions. This will motivate people to take immediate action, because they’ll expect the current offer to sell out too.
  • Gently remind your customers of how they will feel, if they take action now and not later. Provide a legitimate and compelling issue why, they need to take immediate action and not procrastinate.

Comments are welcome.

Emem Ita

Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

Learn how to turn your knowledge & expertise into income by building online influence. Interested? Simply send an SMS now with your name & email to 08061683126
Emem Ita
About Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

Learn how to turn your knowledge & expertise into income by building online influence. Interested? Simply send an SMS now with your name & email to 08061683126

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