12 Reasons Why Your Small Business Needs A Blog

Do you have a blog for your business? If you haven’t considered it yet or don’t consistently make use of yours, you should. It’s time to get started now. As someone who has gotten clients through blogging. I have seen firsthand the difference it can make in terms of increasing your online visibility, getting you […]

Avoid Attracting The Wrong Customers

What’s worse than not having customers? Attracting the wrong customers. The kind of customers you attract play a huge role in the success of your business. The wrong customers will give you a lot of headache. In my experience, they are usually very price sensitive, and would expect you to give them heaven and earth […]

Keep Your Customers Loyal With These Strategies

Customers are the lifeblood of your business, making it possible to achieve your business goals. It is easier and cheaper to keep customers loyal to your business than to get new ones. If you have convinced someone to buy your product or service, then you have created a relationship. All you need to do now […]

3 Effective Principles That Can Increase Your Sales

If you’re trying increase your customer base, the principles below reveal things about human nature that you can use to your advantage in your business, or to promote your ideas. This post is a continuation of last week’s post on ‘Psychological Triggers/Principles’ that can influence people to buy from you. In my post last week, […]

Psychological Triggers That Can Get You More Customers

Getting new customers is a huge challenge for a lot of businesses. The principles below reveal things about human nature that you can use to your advantage in your business, or to promote your ideas. This is very important if you’re trying increase your customer base. When you understand the ways through which people are […]

Psychological Triggers That Can Get You More Customers

Getting new customers is a huge challenge for a lot of businesses. The principles below reveal things about human nature that you can use to your advantage in your business, or to promote your ideas. This is very important if you’re trying increase your customer base. When you understand the ways through which people are […]

To Succeed In Business, Know Your Customer

The customer is king and having a good relationship with him/her is important to the survival of your business, especially in this digital age where their every grievance can be magnified and spread to other potential customers. Every relationship needs an understanding of wants, needs, expectations etc of the people involved to thrive. If you […]

Identifying Your Ideal Customer

A mistake a lot of people and businesses make is assuming everyone is their target market. Targeting everyone is targeting no one. You can’t please or serve everyone so you have to identify and serve a particular consumer group. Even if your business appeals to a diverse group of people, you need to identify your […]

9 Reasons A Target Market Boosts Your Business’ Sales

The phrase you can’t please everyone is a saying that’s true in life and in business. Targeting everyone is really targeting no one so you have to identify and serve a particular consumer group called your target market. Simply put, your target market is the customer base that you’ll be targeting directly with your products […]

Increase Sales Through This Strategy

How can I increase sales? This is a huge challenge for a lot of businesses especially small and medium-sized ones. This is because, no matter the industry you’re in, you have to continuously increase your sales in order to thrive. There are many strategies that can be used to increase sales and an effective one […]

The Power of Selling Your Business With Stories

If you were shown two bracelets that look the same but was told that one belonged to Princess Diana. Which one would you be willing to pay more money for? Like most people you would be willing to pay more for the bracelet that was said to belong to Princess Diana. What made one bracelet […]

Customer Trust – The Key To A Successful Business

Trust, the one thing every relationship needs to develop and thrive. This is especially important in business relationships. To quote Bruce Rauner, “Business is about people”  and trust is necessary for the survival and success of your business. It should be the foundation in your relationship with your customers. Trust is the reliance on the […]

10 Ways To Distinguish Your Business From The Competition

Every business should have something that sets them apart from other businesses. That characteristic is your unique selling proposition (USP for short).  Having a unique selling proposition is important because it differentiates you from your competitors. It tells your target customers why they should buy from you and also shows them what you care about. […]

7 Ways to Know Your Customers Future Needs

The thrill of making a sale or getting a new customer is something that is better experienced than described but after getting customers, you have to find ways of keeping them. This is very important and goes a long way in determining the future success or even survival of your business. One major way of […]

12 Reasons Laughter Is Good for Your Business or Career

Are you looking for a way to grow your business or career? If you are, I have a suggestion, laugh more and encourage it at your work place. Yep, laughter to the rescue!!  You may think it’s incompatible with business but it’s not. I love and enjoy laughing. In fact a favorite pastime of mine […]

Monday Motivation

Running a business can be very challenging. At certain periods, you’may feel tired and want to give up. In those times you need to motive and push yourself to keep moving. With that in mind , i compiled a few quotes that i hope will motivate you. Have a great week A man’s success in […]

Get More Customers The Smart Way

Your customers are assets and it is important to establish good relationships with them. You may be aware of the saying- “it is easier and cheaper to keep existing customers than to get new ones” This is so true and more so because you can use your existing customers to get new ones. This is […]

How To Improve Your Business By Observing Your Customers

The ability to keenly observe is an important skill which everyone should cultivate especially leaders, entrepreneurs, managers. It helps you see the things which other people may not be seeing which you can use to your advantage. Observation can transform your business or company. It is not just looking because it involves the other senses […]

Social Proof: An Effective Way To Persuade Potential Customers To Buy

Have you ever bought something because a lot of people said it was a good product? Or tried out a restaurant because you saw a lot of people inside? Or watched a movie because it had above 70% approval rating on rotten tomatoes? If you have done any of the above, then you made use […]

Reactivating Your Dormant Customers! 8 Tips That Really Work

It is much easier to keep customers than to win new ones. A true saying which a lot of businesses take for granted. Very often we get engrossed in getting new customers that we forget and ignore our current customers. So while you are focused on winning new business, your current customers fade into the […]