15 Quotes on Customer Care from Top Execs and CEOs

Customers are the core of your business. They make it possible to achieve your business goals; in fact without them you wouldn’t have a company. Their satisfaction should be your focus especially in this holiday season where providing great service is even more critical than usual. So to inspire you to put the satisfaction of […]

How to Get More of Your Customers to Buy Now

One of the reasons why people don’t buy products is procrastination. People may like and want to buy your product or patronize your service, but will put off buying it because they feel their need for it is not immediate or important. Unfortunately, they forget and never get back to buying what they wanted in […]

7 Reasons Why People Don’t Buy Your Products

Do you know why people are not buying your products/services? As a business owner or a sales person or marketer, it’s very important because you can use the knowledge to correct the problem and better position your product/service. Do you want to increase your sales? Find out why customers are resisting your products or services […]

Why It’s Important For All Your Employees To Have Marketing Training

Training of employees is essential to every company especially marketing and customer service training. It adds value to both the employee and the company. This aspect of training is usually ignored by a lot of companies but if you own a business, it is important to give all your employees marketing and customer service training. […]

See Your Business Through The Eyes of Your Customers

I was recently told a story about an entrepreneur Michal Bohanes, who started an ingredients delivery service. He offered a service where you select a recipe on his website. He then delivers everything you need to cook that recipe at your home, with all the items pre–measured with printed instructions. Sadly it folded up because […]

10 Simple Ways Your Business Can Stand Out From Your Competition

Every human being is unique. Even identical twins are different from each other. You have characteristics peculiar only to you. These characteristics differentiate you from other people. In the same way every business should have something that sets them apart from other businesses. That characteristic is your unique selling proposition (USP for short).  Having a […]

Understand Your Customers And Become A First Rate Company

  The customer is king and having a good relationship with him/her is important to the survival of your business. More so in this digital age where their every grievance can be magnified and spread to other potential customers. Bad experiences comes from you not  relating well with your customers and can cause them to […]

How to Discover Your Ideal Customer

  A mistake a lot of people and businesses make is assuming everyone is their target market. Targeting everyone is targeting no one. You can’t please or serve everyone so you have to identify and serve a particular consumer group. Even if your business appeals to a diverse group of people, you need to identify […]

7 Marketing Mistakes Entrepreneurs Make

One of the reasons for failure in business is not being able to sell your product/service and this is caused by a poor understanding of marketing. A lot of people assume that marketing is only about promotion (communicating the product/service to the user) but it’s much more than that. I love this definition of marketing […]

How to Grow your Business by Leveraging your Competition

One thing I have learnt in life is that competition is good. It keeps you on your toes and if you allow it pushes you to work harder, smarter and be your possible best. You should not be afraid of competition but rather welcome it, study and learn from it. It’s not copying ideas or […]

Sharpen Your Observation Skills

IN this fast paced society where everyone is in a hurry, observation is a sorely lacking skill. We have become self absorbed, oblivious to anything until it hits us on the head. Recent events(bombings) in Nigeria has caused us to sit up and be more observant and security conscious but what about other areas of […]

10 Ways Most Businesses Lose Customers

What do you think is your business’s most important asset? It’s neither funds, skillful employees nor a great location. The answer, customers. Yes customers, those annoying, incorrigible, impatient people who always want to have their way even at the risk of your profit. Though they might at times be infuriating, without customers, you have no […]

What Are You Selling?

  Everyone is selling something. They just haven’t realized it yet. If you think you have to be in the sales or marketing department before seeing yourself as a salesman, you’re wrong. Whenever you want someone to do something for you, you’re selling. Some examples a job interview, you trying to get someone’s attention or […]

Evaluating Your Friendships – 9 Steps

    It’s important to cultivate great friendships. They shape who you are and act as a great support system especially when you are down. To cultivate great friendships, you have to know the kind of friends you have in your life at the moment. So how can you analyze your friendships? I was thinking […]

What’s Your Story?

If you were shown two bracelets that look the same but was told that one belonged to Princess Diana. Which one would you be willing to pay more money for? Like most people you would be willing to pay more for the bracelet that was said to belong to Princess Diana. What made one bracelet […]

How To Get People Talking About Your Business

  Have you ever read a book, enjoyed a product/service, eaten something or heard an idea that you enjoyed so much that you couldn’t keep it to yourself and had to share it? I have, in fact it’s happened a lot of times. One experience was the strawberry tart i ate some days ago. I […]

HOW TO INFLUENCE PEOPLE AND WIN SALES

I’v always had an interest in psychology and it’s partly due to the fact that my Mom is a guidance counsellor. I remember going through her psychology books as a child and being fascinated by them. Psychology helps us understand human behaviour which is very important if you’re in sales or marketing and as far […]

Strategies For Dealing With Co-Workers You Don’t Like

We all have those colleagues we don’t like, who just irritate us. I mean must we like everyone we work with? Sure work would be a whole lot easier if we liked everyone or would it? It wouldn’t because in life and work specifically, we need people who will not be afraid to oppose or […]

IS MEETING NECESSARY?

There’s no worse misuse of time than unnecessary meetings. Yes, those meetings that have no clear purpose, meetings that are just to pass information, standing meetings, lunch break meetings and the let’s catch up or let’s see meetings. Meetings which accomplish nothing and could have been handled on the phone, through an email or countless […]

A SURE WAY TO GROW YOUR CUSTOMER BASE

  Ever experienced this? You miss your way and then stop to ask but most people hurry along not evening looking at you because of a lack of trust. After a little hesitation, someone gives you directions and quickly moves on. Trust is valuable and rare. Every society and interpersonal relationship needs trust to develop […]