How To Set Social Media Marketing Goals Based On Your Business Revenue Goals

It’s the beginning of the last quarter of 2017. You have set goals for your business. You have set sales targets but how can you translate that to social media? How can you align your marketing goals to your business revenue goals? For a lot of businesses on social media, getting customers is a big […]

How To Attract More Customers Without Lowering Your Price

Are you thinking of reducing your price in order to attract more customers?  Before you do that, hold on because it can do you more harm than good. Lowering your price can destroy the perceived value of your product/service. You may also attract people who are not loyal to your business. You may attract people […]

4 Ways To Make Your Prospects Buy Immediately

Procrastination may be one of the reasons why people are not buying your products. People may like and want to buy your product or patronize your service, but will put off buying it because they feel their need for it is not immediate or important. Unfortunately, they forget and never get back to buying what […]

How To Make Mothers Like Your Brand

Sunday March 26, 2017 Is Mothers Day! What will you be doing this week to make Mothers like your brand and boost sales? Mothers are very important because they make most of the buying decisions in the home. They not only buy for themselves but also for other people in the family. This is why it […]

Can You Answer These Ten Questions About Your Customers?

The saying, “the customer is king” is not just a cliche. It is very true, as their approval or disapproval is important to the survival of your business. This is why it’s  important to cultivate great relationships with your customers, especially in this digital age where their every grievance can be magnified and spread to […]

How To Turn Your Business Into A Brand Customers Love

Are you struggling with attracting the attention of potential customers or clients? Do you want people to love your product or service? Here what you should do; show love to them. How do you do that? You show love by giving something of value to both prospects and customers or clients that will meet their […]

How To Discover The Best Customers For Your Business

A mistake a lot of people and businesses make is assuming everyone is their target market. Targeting everyone is targeting no one. You can’t please or serve everyone so you have to identify and serve a particular consumer group (the best customers for your business). Even if your business appeals to a diverse group of […]

6 Reasons You Need To Have A Marketing Strategy To Succeed In 2017

The phrase “a goal without a plan is just a wish” is true in life and business. If you’re serious about making this year a lot better than last year, if you want to see greater marketing results this year, then you need to set the stage for it. You just can’t hope things will […]

Discover How The Law Of Reciprocity Can Increase Your Sales

Have you ever felt the urge to do something nice for someone who helped you? You take note of the gesture and then look for ways to return the favor. Have you liked a stranger’s Facebook post or Instagram picture because they liked yours? I have and I’m sure you have because it’s human nature. […]

4 Sure Ways To Increase Your Online Visibility Now

If you have a business, I’m sure you want more people to know about your product or service. You can do this by having an online presence and consistently increasing your visibility. Online visibility is very important for every because it opens up your business to a lot of opportunities and not forgetting potential customers […]

12 Reasons Why Your Small Business Needs A Blog

Do you have a blog for your business? If you haven’t considered it yet or don’t consistently make use of yours, you should. It’s time to get started now. As someone who has gotten clients through blogging. I have seen firsthand the difference it can make in terms of increasing your online visibility, getting you […]

Avoid Attracting The Wrong Customers

What’s worse than not having customers? Attracting the wrong customers. The kind of customers you attract play a huge role in the success of your business. The wrong customers will give you a lot of headache. In my experience, they are usually very price sensitive, and would expect you to give them heaven and earth […]

One Key Element To Make Your Business A Success

Legendary copywriter, Gary Halbert once asked a crowd in one of his seminars what they thought they would need in order to create a successful hot dogs stand. The audience shouted out various answers: “Great Location”” “Good quality hot dogs” “Tomato ketchup” “You need to do a leaflet drop in the area” “Friendly staff” “An […]

Attract More Customers To Your Business With Social Proof

Have you ever bought something because a lot of people said it was a good product? Or tried out a restaurant because you saw a lot of people inside? Or watched a movie because it had above 70% approval rating on rotten tomatoes? If you have done any of the above, then you made use […]

The One Thing That Can Make or Break Your Business

Have you ever felt the urge to do something nice for someone who helped you? You take note of the gesture and then look for ways to return the favor. Have you liked a stranger’s facebook post or instagram picture because they liked yours? I have and I’m sure you have because it’s human nature. […]

Psychological Triggers That Can Get You More Customers (Part B)

Psychology helps us understand human behaviour which is very important if you’re in sales or marketing and as far as i’m concerned everyone is in sales. Whether you are an entrepreneur or business owner trying to generate business, an employee selling your skills to an employer or a trader. No matter what you do, we […]

Market Your Company Through Your Employees

In most companies, marketing is handled by a department or an individual. This shouldn’t be so. Marketing shouldn’t just be relegated to a department or an individual. All your employees need to understand that marketing is also part of their job no matter what they do, and especially if they regularly come into contact with […]

7 Marketing Mistakes That Can Hurt Your Business

A lot of people assume that marketing is only about promotion (communicating the product/service to the user) but it’s much more than that. I love this definition of marketing by Mark Burgess, marketing is “the process by which a firm profitably translates customers’ needs into revenue.” This process (traditionally) includes the product, pricing, distribution and […]

7 Tips To Getting More Customer Referrals

Do you want more referrals? Here are 5 tips to get people (mostly your customers) to recommend your product or service to others; Have a product/service that meets the specific needs of your target market (ie the people who you want to do business with you) Give your customers something to talk about with their […]

Social Proof: An Effective Way To Persuade Potential Customers To Buy

Have you ever bought something because a lot of people said it was a good product? Or tried out a restaurant because you saw a lot of people inside? Or watched a movie because it had above 70% approval rating on rotten tomatoes? If you have done any of the above, then you made use […]