Customer Trust – The Key To A Successful Business

TrustTrust, the one thing every relationship needs to develop and thrive. This is especially important in business relationships. To quote Bruce Rauner, “Business is about people”  and trust is necessary for the survival and success of your business. It should be the foundation in your relationship with your customers. Trust is the reliance on the integrity, strength, ability, surety of a person or thing.

With the rise of social media, bad news and reviews travel very fast. All it takes is for someone to show their displeasure on one of the many social networks and then gbam. The negative view starts travelling fast, getting more support and discouraging “would be” customers from doing business with your company.  Trust lost is difficult to regain.   Personally I have discovered that it’s easier for me to sell my ideas/services if the prospective client feels I can be trusted.

When customers don’t trust you, the following happens;

  • It becomes difficult to get new business due to your negative reputation.
  • You won’t get repeat customers and referrals.  Customer loyalty will decrease.
  • Customers won’t seek you out for advice and it will be difficult to persuade them to follow your recommendations.
  • Customers won’t open up to you because you’re untrustworthy. The fall out of this is that, you will miss out on valuable information and feedback from customers that could help your business.
  • You loose potential advocates for your business.
  • Customers don’t give you the benefit of doubt. People are more understanding and forgiving when they trust you and this comes in handy in difficult situations with suppliers or even something as little as when you’re running late for a meeting.

So how can you earn their trust?

  • Offer a quality product or service.
  • Show them you know what you’re doing. Develop a high level of competence.
  • Be honest in your dealings with customers.
  • Treat them with respect.
  • Be genuinely interested in your customers. People want to be treated special. When customers feel good, they will brag about your product or service to everyone including family and friends.
  • Answer complaints and inquiries promptly. There’s nothing as annoying as keeping people waiting unnecessary. If you can’t get back to them immediately, let them know when it will be possible and keep to it.
  • Help your customers save time. For example, if you can give your clients a manicure while they wash their hair, do it. Don’t make them wait until they are done with their hair before you start with the manicure.
  • Look for ways to simplify your business. Remove anything that hinders the customer experience. It may be the process of buying your product or service, features of the product or services, delivery of the products or services etc

Honesty is the keystone of every business – Harvey Keystone

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Emem Ita

Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

I help Entrepreneurs, Coaches & Trainers Move From Struggling Online To;

*Increasing Their Online Visibility & Influence even if they are introverts
*Consistently Attract Customers Online

Download this online customer attraction checklist and start consistently attracting customers online. Click this link to download http://bit.ly/2wwzJ1u

Schedule a free strategy session with me by clicking this link http://bit.ly/2hLXfoC
Emem Ita
About Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

I help Entrepreneurs, Coaches & Trainers Move From Struggling Online To;

*Increasing Their Online Visibility & Influence even if they are introverts
*Consistently Attract Customers Online

Download this online customer attraction checklist and start consistently attracting customers online. Click this link to download http://bit.ly/2wwzJ1u

Schedule a free strategy session with me by clicking this link http://bit.ly/2hLXfoC

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