How To Get People Talking About Your Business

 

Get them talkingHave you ever read a book, enjoyed a product/service, eaten something or heard an idea that you enjoyed so much that you couldn’t keep it to yourself and had to share it? I have, in fact it’s happened a lot of times. One experience was the strawberry tart i ate some days ago. I enjoyed it so much that i put pictures of it on my DP and talked about it with friends.

Word of mouth is a tool that a lot of people take for granted. It’s very powerful and the rise of social media has greatly increased its impact. When we experience something good, we can’t help but recommend it to friends, family and sometimes even total strangers. We are also more likely to try or do something based on the recommendations of people, especially if we know and trust them. Remember when you watched a movie because a friend said it was great?

You should leverage on word of mouth to promote your ideas, businesses or ongoing projects. You can have a great product, service or idea but it does no good if people don’t know about it.This doesn’t occur by accident, smart people and businesses make it happen deliberately by doing the following:

  • Give your customers something to tell others about. Provide exceptional service, offer quality products, create memorable content, organize a contest or surprise them with gifts. Let your product, service or idea be worth sharing. If it doesn’t satisfy the customer or resonate with the listener (for ideas), it won’t be shared. Worse, the negative experience is shared thus harming your brand.
  • Find out the best places to meet your target audience. It could be on a particular website, a hangout spot, schools, churches, a blog, an event etc.
  • Encourage people to spread the word. Use incentives such as discounts, special pricing and free consultation. You can also offer rewards to customers to promote you and refer prospects
  • Target influencers and leaders. Influencers are individuals who have the power to affect buying decisions of others because of their real or perceived authority, knowledge, position or relationship. I have found out that it’s always better to talk to who other people are most likely to copy or listen to. Reach out to people who influence your target audience. Study them to find out why they are influential then engage them. Make them enthusiastic about what you do.
  • Ask satisfied customers to send you referrals or spread the word. You can ask people to like, follow or subscribe to you on social media. Don’t feel it’s inappropriate or that you will be putting a burden on them. You can ask directly through emails, messaging, face-to-face or put it at the bottom of your invoices and the other customer communications that follow a sale eg “Did you love your experience with us? Tell a friend!”
  • Show appreciation to people who refer you or who were instrumental in spreading the word. Say “thank you” through words and actions. This shows your customer that you appreciate the business and you’ll more likely get a repeat action from them in the future.

yes

  • Make use of social media. One raving post could get their happy opinion in front of a person’s entire audience, including family, close friends, colleagues, and more extended networks of contacts.
  • Personally i would share an idea or content if it was simple, beneficial to me and/or a lot of people i know. There also has to be an emotional connection to the content eg is it funny, does it move me to tears? Also be visual. I’m more likely to recommend what you’re selling if i see pictures or videos of it and it’s easy to pass along to other people. Show pictures of the beads you make or the newly upgraded customer care center. Whatever it is, put it into a visual form.
  • Keep track of what people are saying about you especially on social media. Is your word of mouth strategy attracting the right customers? If yes who is sending them your way, If no, why? This evaluation will help you know what to correct and what to keep doing.

Word of mouth is very powerful both positively and negatively so be very careful when using it.

Comments are welcome.

Emem Ita

Emem Ita

Hello, I'm Emem, a Marketing & Social Media Strategist with a flair for reading, research, pretty shoes and luscious cake.

I help consultants and service based businesses gain visibility, increase influence and consistently attract customers through PR, Social Media & Content Marketing Strategies.

Right now I have some openings and am currently taking on new clients. To work with me, schedule a FREE, no obligation strategy session with me by clicking this link https://bit.ly/2i4f0Mz

If you want to learn how to consistently attract customers online, reserve your spot at the next Customer Attraction Bootcamp. Find out more here https://bit.ly/2GBMLzx
Emem Ita
About Emem Ita

Hello, I'm Emem, a Marketing & Social Media Strategist with a flair for reading, research, pretty shoes and luscious cake.

I help consultants and service based businesses gain visibility, increase influence and consistently attract customers through PR, Social Media & Content Marketing Strategies.

Right now I have some openings and am currently taking on new clients. To work with me, schedule a FREE, no obligation strategy session with me by clicking this link https://bit.ly/2i4f0Mz

If you want to learn how to consistently attract customers online, reserve your spot at the next Customer Attraction Bootcamp. Find out more here https://bit.ly/2GBMLzx

Speak Your Mind

*