One Key Element To Make Your Business A Success

businessLegendary copywriter, Gary Halbert once asked a crowd in one of his seminars what they thought they would need in order to create a successful hot dogs stand. The audience shouted out various answers:

“Great Location””

“Good quality hot dogs”

“Tomato ketchup”

“You need to do a leaflet drop in the area”

“Friendly staff”

“An attractive and eye catching uniform”

Halbert let them continue shouting for a few minutes then finally stopped them and said, “No what you really need for a successful hot dog stand is a starving crowd”

Everything the audience mentioned was very important but all were useless without a hungry crowd.

My Question To You Now Is

  • That product or service you are selling or intend to sell, who is your starving crowd?
  • Who are your target customers?

You need to identify who they are, how to find them and what really matters to them. Note that it cannot be everyone.

So in order to do this, answer the following questions;

  • Who has the problem you can solve?
  • Explain their needs? Write it down in a way they would understand
  • Why will this be off value to them?
  • Why will this customer be right for your business?

These questions will help you identify and define your target customer or “starving crowd”

If you have questions about identifying and defining your target customers? Leave your questions in the comments. I would love to hear from you.

P.S – Interested in attracting the right customers to your business? Do you need an ear to listen, a brain to pick to solve a pressing marketing need? Do you want to learn how to market your business or personal brand effectively?

If you are ready to invest in the success of your business, I’d love to invite you to a strategy session. We’ll discuss your challenges and map out a plan for the next steps to take in your business.

Don’t end the year struggling with marketing your business. Reserve your spot now.

Emem Ita

Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

I help Entrepreneurs, Coaches & Trainers Move From Struggling Online To;

*Increasing Their Online Visibility & Influence even if they are introverts
*Consistently Attract Customers Online

Download this online customer attraction checklist and start consistently attracting customers online. Click this link to download http://bit.ly/2wwzJ1u

Schedule a free strategy session with me by clicking this link http://bit.ly/2hLXfoC
Emem Ita
About Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

I help Entrepreneurs, Coaches & Trainers Move From Struggling Online To;

*Increasing Their Online Visibility & Influence even if they are introverts
*Consistently Attract Customers Online

Download this online customer attraction checklist and start consistently attracting customers online. Click this link to download http://bit.ly/2wwzJ1u

Schedule a free strategy session with me by clicking this link http://bit.ly/2hLXfoC

Speak Your Mind

*