To Succeed In Business, Know Your Customer

The customer is king and having a good relationship with him/her is important to the survival of your business, especially in this digital age where their every grievance can be magnified and spread to other potential customers. Every relationship needs an understanding of wants, needs, expectations etc of the people involved to thrive. If you […]

Identifying Your Ideal Customer

A mistake a lot of people and businesses make is assuming everyone is their target market. Targeting everyone is targeting no one. You can’t please or serve everyone so you have to identify and serve a particular consumer group. Even if your business appeals to a diverse group of people, you need to identify your […]

Welcome To The Month Of June

May this month be filled with joy. May you accomplish all your goals for the first half of this year. Happy New Month.  

9 Reasons A Target Market Boosts Your Business’ Sales

The phrase you can’t please everyone is a saying that’s true in life and in business. Targeting everyone is really targeting no one so you have to identify and serve a particular consumer group called your target market. Simply put, your target market is the customer base that you’ll be targeting directly with your products […]

Increase Sales Through This Strategy

How can I increase sales? This is a huge challenge for a lot of businesses especially small and medium-sized ones. This is because, no matter the industry you’re in, you have to continuously increase your sales in order to thrive. There are many strategies that can be used to increase sales and an effective one […]

The Power of Selling Your Business With Stories

If you were shown two bracelets that look the same but was told that one belonged to Princess Diana. Which one would you be willing to pay more money for? Like most people you would be willing to pay more for the bracelet that was said to belong to Princess Diana. What made one bracelet […]

12 Things To Remember When Life Feels Overwhelming

We all go through periods when we feel overwhelmed and no one is exempted from these seasons. I recently went through one of such periods and thinking about the following helped me to stay focused. So for those days when you feel overwhelmed, remember; You have experienced times like this, maybe even worse than what […]

Get More Done With This Tip

“The Right time is now” 2 Corinthians 6 :2 Have you been putting off solving an issue, starting/completing a task or making a decision? If you have been procrastinating, decide now to do it whether you feel like it or not. Procrastination is a very destructive habit. The key to breaking it is to recognize […]

Market Your Company Through Your Employees

In most companies, marketing is handled by a department or an individual. This shouldn’t be so. Marketing shouldn’t just be relegated to a department or an individual. All your employees need to understand that marketing is also part of their job no matter what they do, and especially if they regularly come into contact with […]

Learn, Practice, Grow!

In this digital age, there’s so much information available to us at our fingertips. Most people are very knowledgeable about a lot of things and issues – business, money, leadership and relationships. The question now is, are they making good use of the information to improve their lives? Are you making good use of what […]

Don’t Give Up

“But as for you, be strong and do not give up, for your work will be rewarded” 2 Chronicles 15:7 Think about successful people in your environment. What if they never pursued their dreams? What if they gave in to sneers, obstacles or what people thought about their professions? What if they gave in to […]

Customer Trust – The Key To A Successful Business

Trust, the one thing every relationship needs to develop and thrive. This is especially important in business relationships. To quote Bruce Rauner, “Business is about people”  and trust is necessary for the survival and success of your business. It should be the foundation in your relationship with your customers. Trust is the reliance on the […]

Guard Your Happiness

Don’t let anything rob you of your enthusiasm. Don’t let traffic, the state of the economy, problems, criticism and opposition steal your joy, and enthusiasm for life and work. #QuotesOfVelvet

Your Words Matter More Than You Think

Proverbs 18:21 – Words kill, words give life; they are either poison or fruit – You choose Your words are very powerful. They affect you and other people. What you say affects your mood, health and perception of events. They affect the way you respond to situations and people. What do you talk about most […]

7 Marketing Mistakes That Can Hurt Your Business

A lot of people assume that marketing is only about promotion (communicating the product/service to the user) but it’s much more than that. I love this definition of marketing by Mark Burgess, marketing is “the process by which a firm profitably translates customers’ needs into revenue.” This process (traditionally) includes the product, pricing, distribution and […]

Don’t Worry About It

Worrying never fixes anything. It is a fruitless activity. All it does is drain your energy, affecting both your physical and mental health. Think about all those times you were worried, anxious or afraid. You will realize that most of those fears never came to fruition. Although you can’t do anything about your actions in the […]

1 Choice Your Future Self Will Thank You For

Have you ever thought about the effect your actions today will have 5, 10 or even 15 years from now? The choices you make today largely determines your quality of life tomorrow.  One of such choices is to not overwork yourself. The cost of overworking yourself outweighs the benefits. It negatively affects your relationships, health, […]

Happy New Month

Welcome to the month of March. May this month bring you great opportunities in your personal and professional life, and the wisdom to make the most of them. May it be a memorable one for you and your family. Happy New Month.

The Cost of Overworking Yourself

Sleep is important to your well-being. One major reason why a lot of people deprive themselves of sleep is because they overwork themselves. The cost of overworking yourself outweighs the benefits. It negatively affects your relationships, health, career/business and faith walk. For example, there is the tendency to skip meals or not eat at all […]

Mid-Week Inspiration

There are different aspects to life and it is these different parts that make you. Don’t define yourself or define success in life on only one aspect of your life. Don’t define success on whether that aspect of your life is thriving or not, on whether you have money or your lack of it or […]