Psychological Triggers That Can Get You More Customers

customersGetting new customers is a huge challenge for a lot of businesses. The principles below reveal things about human nature that you can use to your advantage in your business, or to promote your ideas.

This is very important if you’re trying increase your customer base. When you understand the ways through which people are influenced to buy, you can use it in your marketing efforts.

The Psychological Triggers

Here are some psychological triggers that you can use to  get more customers;

RECIPROCITY– This means that when we are given something, we naturally feel the need to give back. This is because we are uncomfortable with feeling indebted to people. Try it out. Send text messages to people on your phone. More than half will text back. If i re-tweet or like your comment on Facebook, you will feel inclined to re- tweet or like something i put up. It’s the principle in action. In business, if you provide something of value to customers, they are more likely to provide you with their business in return. Please reciprocity isn’t bribery.

Practical Application To Get Customers

  • Offer something. Allow them to feel indebted to you
  • Offer something exclusive. Allow them to feel special
  • Personalize the offer

AUTHORITY– When we view someone as an authority we are more likely to trust and follow their opinions and suggestions simply because we believe the person is credible. An example is the fact that we believe what the doctor tells us. It is also why people give job titles, uniforms and accessories like cars to give themselves an air of authority.

Practical Application To Get Customers

  • Build yourself as an authority in your field
  • Get endorsements/testimonials from satisfied customers or/and experts in your field.

CONSISTENCY– This explains the need to remain consistent with the image we project to the world even to the extent of doing things that are clearly not in our best interests. It is what causes people to stick to a bad decision or relationship. It also explains why it’s easier to keep an existing customer than gain a new one. If you can get people to make a commitment to you, they are more likely to buy from you (eg get them to buy a form).

Practical Application To Get Customers

  • Ask your customers to start from small actions
  • Encourage public commitments. They’ll be less likely to back out.
  • Reward your customers for investing time and effort in your business or for listening to you.

These principles created by Robert Cialdini are just some ways you can influence others and get customers. I have explored 3 of his  principles of persuasion and influence. I will be posting the remaining 3 next week Tuesday.

These are powerful principals that if implemented properly will boost your business. It can also be applied to your relationships. Take time out today and look for ways to apply it in your business.

I would love to hear from you. Send me an email at pearlemem@thelittlevelvetbox.com

Comments are welcome.

Emem Ita

Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

Learn how to turn your knowledge & expertise into income by building online influence. Interested? Simply send an SMS now with your name & email to 08061683126
Emem Ita
About Emem Ita

Hello, my name is Emem. I'm a marketing & social media strategist with a flair for reading, research, pretty shoes and luscious cake.

Learn how to turn your knowledge & expertise into income by building online influence. Interested? Simply send an SMS now with your name & email to 08061683126

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