Avoid Attracting The Wrong Customers

What’s worse than not having customers? Attracting the wrong customers. The kind of customers you attract play a huge role in the success of your business. The wrong customers will give you a lot of headache. In my experience, they are usually very price sensitive, and would expect you to give them heaven and earth […]

One Key Element To Make Your Business A Success

Legendary copywriter, Gary Halbert once asked a crowd in one of his seminars what they thought they would need in order to create a successful hot dogs stand. The audience shouted out various answers: “Great Location”” “Good quality hot dogs” “Tomato ketchup” “You need to do a leaflet drop in the area” “Friendly staff” “An […]

Attract More Customers To Your Business With Social Proof

Have you ever bought something because a lot of people said it was a good product? Or tried out a restaurant because you saw a lot of people inside? Or watched a movie because it had above 70% approval rating on rotten tomatoes? If you have done any of the above, then you made use […]