How to Discover Your Ideal Customer

  A mistake a lot of people and businesses make is assuming everyone is their target market. Targeting everyone is targeting no one. You can’t please or serve everyone so you have to identify and serve a particular consumer group. Even if your business appeals to a diverse group of people, you need to identify […]

Evaluating Your Friendships – 9 Steps

    It’s important to cultivate great friendships. They shape who you are and act as a great support system especially when you are down. To cultivate great friendships, you have to know the kind of friends you have in your life at the moment. So how can you analyze your friendships? I was thinking […]