3 Effective Principles That Can Increase Your Sales

If you’re trying increase your customer base, the principles below reveal things about human nature that you can use to your advantage in your business, or to promote your ideas. This post is a continuation of last week’s post on ‘Psychological Triggers/Principles’ that can influence people to buy from you. In my post last week, […]

Psychological Triggers That Can Get You More Customers

Getting new customers is a huge challenge for a lot of businesses. The principles below reveal things about human nature that you can use to your advantage in your business, or to promote your ideas. This is very important if you’re trying increase your customer base. When you understand the ways through which people are […]

Psychological Triggers That Can Get You More Customers

Getting new customers is a huge challenge for a lot of businesses. The principles below reveal things about human nature that you can use to your advantage in your business, or to promote your ideas. This is very important if you’re trying increase your customer base. When you understand the ways through which people are […]

To Succeed In Business, Know Your Customer

The customer is king and having a good relationship with him/her is important to the survival of your business, especially in this digital age where their every grievance can be magnified and spread to other potential customers. Every relationship needs an understanding of wants, needs, expectations etc of the people involved to thrive. If you […]

Identifying Your Ideal Customer

A mistake a lot of people and businesses make is assuming everyone is their target market. Targeting everyone is targeting no one. You can’t please or serve everyone so you have to identify and serve a particular consumer group. Even if your business appeals to a diverse group of people, you need to identify your […]

9 Reasons A Target Market Boosts Your Business’ Sales

The phrase you can’t please everyone is a saying that’s true in life and in business. Targeting everyone is really targeting no one so you have to identify and serve a particular consumer group called your target market. Simply put, your target market is the customer base that you’ll be targeting directly with your products […]

The Power of Selling Your Business With Stories

If you were shown two bracelets that look the same but was told that one belonged to Princess Diana. Which one would you be willing to pay more money for? Like most people you would be willing to pay more for the bracelet that was said to belong to Princess Diana. What made one bracelet […]

Customer Trust – The Key To A Successful Business

Trust, the one thing every relationship needs to develop and thrive. This is especially important in business relationships. To quote Bruce Rauner, “Business is about people”  and trust is necessary for the survival and success of your business. It should be the foundation in your relationship with your customers. Trust is the reliance on the […]

10 Ways To Distinguish Your Business From The Competition

Every business should have something that sets them apart from other businesses. That characteristic is your unique selling proposition (USP for short).  Having a unique selling proposition is important because it differentiates you from your competitors. It tells your target customers why they should buy from you and also shows them what you care about. […]

How To Be Certain There’s A Need For Your Product

Today’s Quote of Velvet As entrepreneurs, it’s easy to get so attached to your product/service that you assume that there is a need for your product/service when there isn’t, or a large number of people need it when in reality they are not enough to sustain a business. So it’s necessary to research before starting […]

Attract Customers Without Lowering Prices

Today’s Quote of Velvet Reducing the price of your product/ service is usually not the best way to get customers. Yes you will attract  customers but they may not be loyal to your business. This is because price reduction usually does not create loyal customers. Once there is a cheaper alternative, they will leave you […]

How to Discover Your Ideal Customer

  A mistake a lot of people and businesses make is assuming everyone is their target market. Targeting everyone is targeting no one. You can’t please or serve everyone so you have to identify and serve a particular consumer group. Even if your business appeals to a diverse group of people, you need to identify […]

7 Marketing Mistakes Entrepreneurs Make

One of the reasons for failure in business is not being able to sell your product/service and this is caused by a poor understanding of marketing. A lot of people assume that marketing is only about promotion (communicating the product/service to the user) but it’s much more than that. I love this definition of marketing […]

What Are You Selling?

  Everyone is selling something. They just haven’t realized it yet. If you think you have to be in the sales or marketing department before seeing yourself as a salesman, you’re wrong. Whenever you want someone to do something for you, you’re selling. Some examples a job interview, you trying to get someone’s attention or […]

What’s Your Story?

If you were shown two bracelets that look the same but was told that one belonged to Princess Diana. Which one would you be willing to pay more money for? Like most people you would be willing to pay more for the bracelet that was said to belong to Princess Diana. What made one bracelet […]

How To Get People Talking About Your Business

  Have you ever read a book, enjoyed a product/service, eaten something or heard an idea that you enjoyed so much that you couldn’t keep it to yourself and had to share it? I have, in fact it’s happened a lot of times. One experience was the strawberry tart i ate some days ago. I […]

HOW TO INFLUENCE PEOPLE AND WIN SALES

I’v always had an interest in psychology and it’s partly due to the fact that my Mom is a guidance counsellor. I remember going through her psychology books as a child and being fascinated by them. Psychology helps us understand human behaviour which is very important if you’re in sales or marketing and as far […]

A SURE WAY TO GROW YOUR CUSTOMER BASE

  Ever experienced this? You miss your way and then stop to ask but most people hurry along not evening looking at you because of a lack of trust. After a little hesitation, someone gives you directions and quickly moves on. Trust is valuable and rare. Every society and interpersonal relationship needs trust to develop […]