Social Proof: An Effective Way To Persuade Potential Customers To Buy

Have you ever bought something because a lot of people said it was a good product? Or tried out a restaurant because you saw a lot of people inside? Or watched a movie because it had above 70% approval rating on rotten tomatoes? If you have done any of the above, then you made use […]

HOW TO INFLUENCE PEOPLE AND WIN SALES

I’v always had an interest in psychology and it’s partly due to the fact that my Mom is a guidance counsellor. I remember going through her psychology books as a child and being fascinated by them. Psychology helps us understand human behaviour which is very important if you’re in sales or marketing and as far […]