To Succeed In Business, Know Your Customer

The customer is king and having a good relationship with him/her is important to the survival of your business, especially in this digital age where their every grievance can be magnified and spread to other potential customers. Every relationship needs an understanding of wants, needs, expectations etc of the people involved to thrive. If you […]

Identifying Your Ideal Customer

A mistake a lot of people and businesses make is assuming everyone is their target market. Targeting everyone is targeting no one. You can’t please or serve everyone so you have to identify and serve a particular consumer group. Even if your business appeals to a diverse group of people, you need to identify your […]