Social Proof: An Effective Way To Persuade Potential Customers To Buy

Have you ever bought something because a lot of people said it was a good product? Or tried out a restaurant because you saw a lot of people inside? Or watched a movie because it had above 70% approval rating on rotten tomatoes? If you have done any of the above, then you made use […]

7 Reasons Why People Don’t Buy Your Products

Do you know why people are not buying your products/services? As a business owner or a sales person or marketer, it’s very important because you can use the knowledge to correct the problem and better position your product/service. Do you want to increase your sales? Find out why customers are resisting your products or services […]

See Your Business Through The Eyes of Your Customers

I was recently told a story about an entrepreneur Michal Bohanes, who started an ingredients delivery service. He offered a service where you select a recipe on his website. He then delivers everything you need to cook that recipe at your home, with all the items pre–measured with printed instructions. Sadly it folded up because […]


I’v always had an interest in psychology and it’s partly due to the fact that my Mom is a guidance counsellor. I remember going through her psychology books as a child and being fascinated by them. Psychology helps us understand human behaviour which is very important if you’re in sales or marketing and as far […]