What’s Your Story?

imagesIf you were shown two bracelets that look the same but was told that one belonged to Princess Diana. Which one would you be willing to pay more money for? Like most people you would be willing to pay more for the bracelet that was said to belong to Princess Diana. What made one bracelet more valuable than the other, considering the fact that the are the same and perform the same function? The answer is what the object represents in the mind of the person.

This shows the influence stories have on perceived value of products. Something we don’t utilize when promoting our ideas or products. It is what makes one object more valuable than the other. We are more willing to pay more for products/services that have a background story we connect to or love. It also helps in convincing us to buy the product. Majority of beggars use stories to persuade us to give to them.

So ask yourself these questions

What is unique about your business and how does the uniqueness benefit your customers?
What is interesting about how it was established? About the founder?
What problem is your company trying to solve?
What inspired the business?
What is it about your business that you consider normal that other folks think is cool?

Try as much as possible to include the answers to the above questions in your promotional efforts. It adds value to the product. Did it take twelve hours to make that beautiful necklace or the details on a dress? Say it. Use it to show the product is of great value because u pay attention to details. If a percentage of profits goes to a charity or will be given to help promote cancer awareness, mention it. The stories show the values of the brand. So try it, start showing how valuable your brand is to your consumers through stories.

Emem Ita

Emem Ita

Hello, I'm Emem, a Marketing & Social Media Strategist with a flair for reading, research, pretty shoes and luscious cake.

I help consultants and service based businesses gain visibility, increase influence and consistently attract customers through PR, Social Media & Content Marketing Strategies.

Right now I have some openings and am currently taking on new clients. To work with me, schedule a FREE, no obligation strategy session with me by clicking this link https://bit.ly/2i4f0Mz

If you want to learn how to consistently attract customers online, reserve your spot at the next Customer Attraction Bootcamp. Find out more here https://bit.ly/2GBMLzx
Emem Ita
About Emem Ita

Hello, I'm Emem, a Marketing & Social Media Strategist with a flair for reading, research, pretty shoes and luscious cake.

I help consultants and service based businesses gain visibility, increase influence and consistently attract customers through PR, Social Media & Content Marketing Strategies.

Right now I have some openings and am currently taking on new clients. To work with me, schedule a FREE, no obligation strategy session with me by clicking this link https://bit.ly/2i4f0Mz

If you want to learn how to consistently attract customers online, reserve your spot at the next Customer Attraction Bootcamp. Find out more here https://bit.ly/2GBMLzx

Comments

  1. Ms Pearl. Good talk. This has reminded me alot on how to promote and market a product.

  2. Great!

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